Recently, I've been thinking about my digital brand and online presence. I am Blocho's Tacos. And more.
This online log of tacos and other foods and places has become an element of my identity and a go-to place to personally and publicly explore my "musings". My identity stretches far beyond tacos. So, is it inauthentic to use this as a forum for non-taco related things? Do I need multiple digital outlets for my different interests?
I'm still not sure.
All I know is that as challenging as it is to admit, there is life beyond tacos that I've started exploring.
I have recently returned to life in the USA after a two year stint living in London. I loved London. Life felt more manageable there compared to the hectic hubbub of New York City and I had all of Europe in my backyard. I took advantage of this...and more than just Europe. In two years, I set foot in 23 different countries, many more cities and made sure to eat my way through all these new lands. One thing I missed the most about the States, about NY...and about some of my favorite American cities, LA and Austin and San Francisco, was TACOS.
Apparently Mexican cuisine exists in London. I had my fare share of “Mexican style” food, but I missed the true true warm-tortilla-sizzling-meat-oil-and-toppings-dripping-out-the-back-end-of-the tortilla-all-over-my-hands tacos that I have come to adore in my taco eating adventures.
So once happily back in the Big Apple, my friend, Harry, suggested that we catch up over tacos and tequila. Music to my ears. Plus, we were both free on a Tue…
Los Tacos No. 1 The energy at LTNO is great. You order at the cashier and then stand at the counter waiting for them to call your name and having the opportunity to personalize your taco with toppings. The line move relatively quickly and the staff is friendly. We ordered the chicken tacos and tacos al pastor (the al pastor does not appear on the menu but it is available!). Shortly after ordering, our tacos were presented and I bit into the chicken taco. I chewed. I waited. Was I dreaming? Had I actually put food in my mouth? The chicken was flavorless. I could not distinguish between meat and tortilla and toppings. It was empty calories. With very little spice or flavor of any sort, I tried to doctor up my taco with salsa and lime and then I realized I was eating salsa and lime wrapped in a semi-spongy tortilla. I was disappointed. Thinking maybe I ordered incorrectly, I moved on to the Al Pastor taco feeling nervous and exciting for this “off menu” treat…